ADVERTISING.
Vol. VI., N0.-9, .
CINCINNATI, OCTOBER 1, 1896.
I'HU YEA It. >'.<x>
THE "PICTURE HABIT"
My conviction is based on experience,
You've done it.
over page after page, catchiug maybe
only a confused blur of type until you
strike an illustrated page and — stop.
You may be going so fast that you get by
two or three pages before the impression
strikes tbat cluster of brain cells. But it of picture will stop a
gets there, and not only stops but reverses illustration "illustrates,
you, and makes you turn back the two
or three pages, look At the illustration,
and read all or part of the ad, according
picture— the right kind of a picture —
will do.
Speaking of the right kind of a picture
reminds me that there are illustrations
and "nillustrations." Almost any kind
1, but only an
English adver-
wirh any pretty or
striking picture that will make a man
: if possible.
of a universal habit of h
" picture habit."
Some place in the medulla oblongata
cells tli.it brings him to a dead bait every
lime his eyes encounter a picture. The
brain cries "What? Why? What is it?"
and the mail is incapable of stirring hand
or foot until the que "
read any article in its entirety. He Hips
over page after page of solid type.! with'
forefinger dampened to facilitate speed,
until he strik,s an illustration. Then
the "picture-habit" cries- "Halt ! '' And
he halts. HescanstHepdure. He reads
Hen
search of the quoted sentence under the
picture, in hopes of finding a brief but
fuller explanation. He nods the sentence,
— reads It. — reads a paragraph— two para-
graphs three. The man's fire finger gets
dry- lie forgets his hurry-and in slang,
"he's stuck." He ends by reading ihe
I've done it Evcry-
It's the irrepressible
It's a habit easily explained. tt is
ground into the fibres of every human's
brain in childliood. Take your baby's
first book. What do yon encounter first
-ajucture. Baby knows what a cat is.
Here you find a picture of "kitty" and
under it a line -"Ca-t— Cot."
There's the "picture-habit" for you,—
right at the first mental plunge.
And still you haven t struck the bed-
rock of the habit. It go:s further back
i'llHTo babyhood. It's bred in the brain of
lb* entire race. It
RIMANOSZY.
illustration may be dispensed with.
With the newspaper of smaller places il is
different. It has only a very few fonts of
the most commonplace display type. The
small city advertiser has but little show
to have his ad strikingly displayed. That's
why an illustration comes in especially
strong for the smilt city merchant. It
takes the place of striking display and
Buttonholes the reader.
applies equally well to booklets.
The "poster-craze" issimply adcvelupe-
mentofthe "picture-habit"— an illustra-
tion of its tremendous hold npon the
mentality of humanity. It is the result of
Ihj "picture habit" when emphasized by
an artistic education.
The modem poster is supposed to be
always artistic There can be no question
about its artistic quality in the land of its
■oster, while it is usually
> the French poster from an
It tell si
It is
It is cleaner, and
doesn't repel the straightlaced by giving
them the idea tbat the advertiser is a little
bit too gay. It doesn't bump too harshly
against Anglc-Saxon prejudices. It falls
short of the magnificent color-He nding
of the Cheret and Grasset but U steadily
improving.- — — -
The American poster will be the poster
of the future. It is decent and will soon
rival the French poster ax a work of art.
It is practical and advertises. Aa an aid
to other forms "of. advertising, wherj it
can be afforded, it has an undisputed
field. Its usefulness is based on a menial
the "picture habit." It has come to stay.
Illustrated honk Jets do not go into
waste-baskcu. Pull out the drawers ol a
Tlie first writing was picture-writing.
Tlie first alphabets were picture- alphabet
—those of the Egyptians and Phoenicians.
Of all the mental hablis of humanity I
do not suppose there is a more inveterate
one than the "picture -habit" Just watch
yourself some day. You have finished ,
cutting the leaves of a magazine and are
taking a careless trot through the adver-
tising pages before getting down to the
serious business of reading. You flip
it does or does not in-
Tliat's the '
don't believe in leaving a force like
that out of an ad. If a picture in my ad
will bring a man to a standstill, hutton-
hole him and hold on to him until he
hears what my ad has to say— why I want
a picture in my ad. And that's esactly
show the article advertised. "Secing's
The valoe of an illustration in an ad is
pretty well understood nowadays by city
advertisers. % It is in the minor cities and basket, but pictures
keep them, save them, pal rhem away
Cold type may be consigned to tbe waste-
towns that it doesn't appear to be appre- card that's neatly illustrated will in st
ciated. If anything, the picture ad should way stick around in full view on a ms
be more indispensable to the country than desk for weeks, and even then be c
to the city advertiser.: The City news- fully tucked away in some nook or con
paper has innumerable fonts of display When yon advertise, don't forget the
type, cr ' 1 ' 1 '"" niiHrkinr fcn lwH hit 11 Cii^t 11T¥*-H*hlt "
BILLBOARD ADVERTISING.
October, 1896
The i
and I
PlitiLlbsiri^^
LETTER WRITING.
WhOt most of Ihe bill postin;
ments in the larger towns leave nothing
to be desired in points of business like
methods, there are many bill posters in
smaller towns who are sadly' deficient in
this respect. Nowhere is this more appar-
ent than in their correspondence. It often
happens that the first, last and only time
JOHNSIMTH.
There is danger that this will b; carried
sends the paper, is when he receives their
bill. Now this is all wrong. It hurts the
bill poster who is guilty of it, it hurts the
craft in general, and it hurts agents,
printers and everyone connected or identi-
fied with bill passing in any manner what-
The first should acknowledge the
receipt of paper. It should also convince
the advertiser that the package has been
opened and properly counted by speciry-
etc, contained in the shipment.
It should always be mailed the day the
paper is received. A printed form on a
postal card akin to the following. is a very
handy and convenient method to adopt.
but on the whole it is well t
that nothing is always in such good taste,
nothing so thoroughly business like as
good white paper and plain black ink.
Every bill poster should have a neat letter
head and envelope. They should he lith-
- " if he can afford it but in any
the design should be special and
Posting Co.. of Chicago, handled 113.100
sheets for the h'crord 01 that cily during
the week of September iSih. It covered
H14 towns in twelve states.
In Chirago proper tbey posted four
hundred 6x5 stands .in all 17,000 sheets.
iw carryingthe follow
ing paper on their boards : The Record,
ijcoo sheets; Geo. V. Childs' Cigar, 1600
sheets; The Hub, moo sheets; Wheeler &
Wilson, Soo sheets; Putnam Clothing Co.,
3700 sheets; Dennedy Si Co.. 2400 sheets ;
Dr. Munion, 1600 sheets; (Quaker Oals,
4100 sheets ; Prances Soaps, 7400 1
Herman's Gum, 2800 sheets; Snide
sup, 1000; Imperial Sweeper Co., Son
sheets ; Dr. Tar, 1500 sheets, ™
Bailey, 35000 sheets.
tt H Tyn f .. o( fti>rfo*neW. O. at
O A. R. reunion al Mlooespolia
rlo-nmrr. manager ol Ihe Atheillle 1
Agvnry, Asnevllle. N. C . rtoea Bit n
Every letter that leaves a hill poster'
office should carry with it en enclosut
in the shape of a folder, booklet. card,o
blotter. These can be had at small ea
ing procurable. Let them deal with toe
advantages of posters in a general way
while describing your d*
means to bring posters before the adver;
tisers of the country, and keep th^m
there continually. £J_
The Kansas City World, September in,
devoted half their fiist page to anjtftus-
Irated write Dp of the Kansas 1' ii.y uili
Posting Co.
that section of the country.
J. F. O'Melia. of J.r.ey Cily, says that
the past summer is the best he has
ever had, the immense bicycle ailverti>ing
serving to keep him busy during what has
heretofore been the dull season.
GEO. ELSTON,
Besides being Ihe city bill pt
chief of the fire department of Anaconda,
fere with his business, bis bill porting
plant being run in a th
Lew Angeles.
The merchants Ad-Sign Co.. of Los
Angeles. California, have purchased the
entire business of Mr. Geo. P. McLain, of
Company, which is a member of the In-
ternational BillPosting Association, now
controls all the^tcds of that city.
The Merchants Ad-Sign Co, is composed
of Wm. B. Wilshire. President. N. G.
Wilshire, Secretary, and T. M. Sterling.
iQha Cb"pmiD Co.. very properly refused to
■llmr the Snider* Catsup people twentr percent
Kioto I11 general manager of the cripple creek
Bill rtxllng Company. Mr. Flpto lunilulc
ol the vaudeville buaineu. having been agent
and business raanaveralvnriouitlmri ofaeveral
managed pugilist
RiMANOSZY.
Adolph Rimanosiy whose portraits ap-
: and >
I great
U poi-ted and ready for inspection. If
contract calls for listed service, the list
should be enclosed in this letter.
6 bill for the
t be mailed
until the time covered by the contract has
expireiL If renewals have been necessary
a new list specifying the locations recov-
ered, and the amount of renewal paper
left on hand should accompany it.
These three letters are of vital import-
STATIONERY.
Good stationery is of the greates
for them.
We clip the following from
Angeles Herald of September 1;
|a Public ; — I tafve tMa da? *
HnihlllH' Ad-sign Co, all my In law
good uili of Ihe City Bill PoRingCo.ai
« there Cetfe
portance. In this respect
is a tendency to be overly ornate and
gaudy especially in the use of colors. qui Tout precedee.
Dans la 1i liaison de septemhre des
Maitres detAffiche. nous tronvona 1'une
des compositions les plus admirees de
Jules Cheret : les Coulisses de C Opera an
" -e Grcrin; 1'affiche de Bonnard,
la Qevue Blanche ; celle de Gaston
y: /bur les Panares de France el de
ie, etune affiehe d'nn artiste beige,
■i M eunier, pour les Concerts Ysaye. -
livraison ne le cede en rien. pour
■ - la parfaite execution, a celles
Mr. McLain was a member of the Pacific
Coast Bill Posters' Association, also the
A. B. P. A . and his!
latter organiia lion without
able degree, the unique and altogether un-
common ability to idealize a portrait with-
out sacrificing the remembrance to the
original. Under bia deft touch, wrinkles
and crow feet disappear as if by magic
Old faces grow young and irregular fea-
tures become handsome. We hope to he
able to 1 say more of this splendid and
sterling artist in a future number. Mr.
Rimanosiy, who is employed with the
Biro bridge Lithographing Co., of Cincin-
nati, was absent in the m
Virginia, on a
time of going t<
impossible to procure the. necessary act
rate data for a more extended article.
Posters pnll powerfully.
Yon can reach the public's purse qui
and cheaper through the billboards
October, 1896.
BILLBOARD ADVERTISING.
A Panic Caused by Posters.
Sic gel-Cooper Company's Big Store
Take y
their advi
r hat off and ask Mr. Jones.
Heretofore we have imagined that all
the good a poster could do a dry-gooda
store was to display iu name prominent-
ly, and so keep the name before the public,
but that the newspapers were needed to
give columns and pages of descriptive
Some time ago I wrote of the
HI cess of the JVew York Journal, caused
mainly by its methods of advertising —
almost exclusively postern.
This wonderful record in favor of bill
posting has been eclipsed. The Siegcl-
Cooper Co's., big New York store has
been opened to the public; the.
nients oF the opening have been almost
exclusively on the billboards of New
York and surrounding towns. The news-
papers have been filled with
menls of the Lig rivals of the new store,
and the new store used only small space
and that very seldom.
The posters announced that the big
Atlanta Exposition, than I have been able
to discover in the French capital after a
week of diligent search.
There are a few posters to be seen, it is
true ; but, good gracious ! they are few
lence. Whit is more, they all seem to
have been banging in the places they
occupy for such an indefinite period that
one is forced to speculate upon the date
of their first appearance, and to wonder
whether the boom has not "
burstedand the period of post
room, apparently being about as frequent
as earthquakes in the locality mentioned.
Even the tickets in many of the show
le they have
idea may be born and incorporated into
tbo^E which will some day take their
place, and thus a return to the scene a few
days hence may reveal something worth
copying. Meantime, Americans may con-
the salary of the advertising manager ;
no idea what that salary is. but
the probability is that Siege) Cooper Co.,
would consider another $5,000 a week as
extremely reasonable if they conld not
retain Mr. Jones otherwise.
Mr. Jones' first name is Charles F-, be
used to run a shirt store on Fourth Ave.,
streets were almost impassable, and al
K:jo the tremendous pressure broke in the
doors, and the crowds stormed the build-
ing. A mad scramble began for the bicy-
Si Middlrton's "New York Store," located
across the street, noticed Mr. Jones' great
advertising ability, bought out his store
and made him their advertising manager.
The Rotbcbilds, of Chicago, when about
o launch their ir
enterprise, carried him off to Chicago,
which applies to the principal c
Belgium and Holland as well as of France,
as far as I have visited them.
Advertising in street cars is done on a
comparatively small and very unsatisfac-
tory scale. As a rule, it takes the form
of labels posted on the windows of closed .
.cars and of cards nailed to the roofs of
open cars. In the one case you see the
ad. when you want to see something else,
"and try your best to dodge it ; in the
I other, you fear to look at the ad., owing
to the risk of dislocating a very important
part oF anatomy ; to- wit, the neck. Per-
haps this kind of advertising pays : and
then, again, perhaps it doesn't.
- What there may be money in is the
advertising done outside the street cars.
This is brought to perfection (I) in Eng-
11, and one of the policemen, Officer
MtKenna, of the City Hall squad, was
Forced sgainst one of the pillars and his
ribs were snapped short off; other police-
men were knocked down in all directions
and men and women were trampled under
the feet of the pushing thousands.
The bicycles fared no better than did
officer McKcnna. The table that held
thai was knocked down, and tbe wbeeels
in less time than it takes to tell it
to New York, and has
ce in a study of the
people and tbe methods of tbe vicinity.
He seems to have learned his book.
May his shadow and his : alary never
(am W. Hoei.
ALL'S WELL AT HOME.
delivered. (And this in the
Fact that their delivery system
:r attempted in its "
* of the public a little while.
The first week of the big store has just
. losed. and the sales each day have aggre-
gated over 1 100,000.00 j not f. ,00,000.00
for the week, but more than a bundiw
^lousand each day for the entire week.
How did it happen?
that of routing out a little inform-
on the subject of advertising.
t some weeks of hopping around
ae point to another, the conclusion
:n arrived at that all's well at home,
in give the Contiuent cards and
and then sweep tbe deck in the
of publicity.
amnion with most observant citi-
have noticed the booming of the
posters we got from the Con-
naturally euough, to find Paris just about
NEW YORK NOTES.
The Journal's evening issue made its
first appearance this week, and the com-
bo^ro? to' such™e. h t e nf that iHea^d into
There are rumors that the R. J. Gun-
ning Co.; are laying wires for a poster
plant in Brooklyn. Two or three other
parties are also talking about entering
that field. The amount of vacant space
saying a wont, but it _ .„
pose that they are happy, for Van Beuren
{slo'lose that fence at Broadway and
Thirty-seventh St, on account of new
building. As Vsu pays (5.400 a year For
™ *-- -- i. possible tuat he !
ti nation of about every car would seem to
be -Chocolat Luchard," just as at one
time the Frenchman making his first visit
to London reported every railway station
of a certain local line as being named
"Coletnans Mustard."
In the matter of street-car advertising,
especially, there is nothing here worth
copying. We prefer to see the destination
of the car on the outside thereof rather
adopted a form of imprint board that la
superior to anything heretofore user) in
that line. It is of enameled iron, blue
■ nd wbite. and practically indestrnctable.
y ;tell me tialiufimc^lisveiyj^gh,
Sieget Cooper Co.. the big department
tore, lias a big showing on the billboards;
n fact the billboards seem to be their
The food products are coming to the
front again for their regular lall and
winter run, Franco-American Soups being
* tost with the smiling
We are a nation of advertisers, and, as
can see. we have many points to give
. few to gain from outside
We took some poster notions from the
"Continong" and we have added to
them. . Now it is safe to say that we are
running away with all tbe poster honors.
The other honors we have held for a long
As to progress in the art of advertising
on the continent, that must have been
arrested and thrown into tbe deepest
dungeon long ago, if we except the little
poster spurt already too Frequently all uded
to. Taking Paris as a point with which to
M my firsTvisit of nearly twenty years
.. The same old announcements in the
■e old style prevail, changes in tbe line
One of the advantages of the City Asso-
ciation baa been the protection against
extortionate fence rents, an agreement
being that if one bill poster is bidding on
a location, neither of the other two shall
offer or pay any mote. There are wild
rumors afloat however that one of the bill
posters has evaded the spirit oF this rule,
by inducing one of his theatre customers
to rent a board at Forty-third St, and
Broadway at |ioo a month, (15 being the
amount offered by tbe member to whom
it was first offered. A splendid Fence on
One Hundred and Twenty-fifth St, is
awaiting a similar fate ; Van Bsureu
formerly controlled it, and sublet it to
La Tour for painting. The owner got the
idea that there was a fortune in it, and it
is now on the market at (1,500 a year.
BILLBOARD ADVERTISING.
Billboard fldverti5iD4
Coxditioks like these are
deplored. To a large extent they
their origin in hasty ami
JAMES H. HENNEQAN,
r~Jt I j Advertising is Wd * Ijmdim at ZWj
lift to bin
stiiL Pot twenty together and-they will
be a parcel oF fools and proud of it Add
While this is unduly severe, it (
denied that bill p
^'conventions as we tjon d
n the past, have been about
sadly defni ntinpointof careful reflection
and painstaking consideration of tbe mat-
ters and issues that have been brought
before them. There has bee
too much of a tendency lo go with tbe
crowd, and far too little thought of the
future. Matters that should be <
I and exhau
For the Good of the Order.
A Few Remarks from Jin V. Hoke.
1 was reminded of the advantages of
belonging to the Association, or to an As-
sociation, no matter which, the other day,
bill posters, " what good will the associa-
' want to tell all of you
1 was negotiating with a large adver-
propriation from newspapers and put it
into posters, when the old objection was
offered, the same objection that has been
offered by this same man for the past
three years:— that be can't tell that he is
getting service.
called his attention to the list of
of Association members, and west
the by-laws with him to show that
OCTOEER, .89*.
heavy rainfall ruins a lot -of the paper
right where your customer will see" it a
dozen times a day for the rest of the
month, yon will wish Ih: t yon had advised
him to post only 800 sheets, keeping the
other two hundred for renewing. This
little oversight on the part of bill posters,
has been the cause of killing of many he-
's commissions. This month
though, it's the Associate 1 Bill Fosters'
Association that is wrestling with the
problem. It appears that a Cincinnati
placing a twenty sheet stand and dealing
dir.-ct with bill posters. They claim the
usual twenty per cent commission allowed
to middlemen, on tbe ground that they
tbemse ves are. working out the detail in-
cident to apportioning and distributing
11 only be paid
to certain official middlemen who are
named. Bill posters, who are members
of the. association are also allowed com-
mission on business that they work up,
hut this has no bearing on the present
Despite the stipulations of the constitu-
tion, members everywhere are pretty
generally accepting the paper and allow-
ing the commission, which excites tbe
wrath, not only of the official middlemen,
but alsoof tho»e members who are making
an effort (o be consistent by living up lo
is of the order.
the middlemen «• :' they are trying to
figure out what advantage they derive
from their appointments. There efforts
have not been crowned with any consid
erable degree of success up to this writing,
and it is unlikely that they will fare much
better in the future. These middlemen
1 posters existed. In return,
~s pledged themstlves (for ft
The adoptic
practical is futile, nay worse, its puerile—
utterly beneath the dignity of any trades
Just why grown men in full
' " " ■ faculties, will indulge"^
: all understanding-.
but they do and it is owing to this facf
more than anything else, that those de-
i of the association which are feasible
and valuable are rendered inoperative.
For this same reason the Associated Bill
Fosters' Association will fail of its object
so long as it is conducted on "close"
association lines. The -close" associatifln
affects lo set at naught the law of 'Supply
and demand, and ignores the fundamental
principles of all trade and commerce
the earth, with all the wealth of its people
to back it, would be powerless in such a
contest. When a portion of the members
of one particular naft atlemjit it. they
only succeed in making themselves and
their organization ridiculous in the eyes
COtfTJfG back to Ihe Catsup Incident
we might say that if Ihe bill pasters had
unanimously refused lo allow commis-
sions to tbe Suidet people. The John
Chapman Co., of Cincinnati (members of
the A. B. P. A.) who worked up the order,
would havesecnred tlie distribution and
at the same time the commissions to which
they were justly and fairly entitled. As
they did not, the Chapmans lost not only
Cincinnati as well This gives rise to
several questions. The first is, how did
The Chapman Company benefit by mem-
bership in Ihe association? The second
is, lo what extent did they benefit the
other members by taking the stand they
did? A third is, if "you stick to me and
I stick to you," what is the matter
with the glue in tbe present instance?
Still another, if the official representatives
are going to fare as the Chapmans did,
what are they going to do about it?
lice to every 1
He had never before hi an] of an associ-
ation of bill posters, and was much inter-
ested, and promised for tbe first lime, to
seriously consider the advisability of post-
ing, at least in towns with association
For years it has been the custom of
some up-to date bill posters to send out a
postal card to the retail trade in their
is falling off with many of the bill posters,
and am sorry to see it. In the first place
the card does good in reminding tbe
retailer of the goods and where to get
them ; and it does the bill poster good in
the sight of tbe advertiser, who if a new
one, is not aware that the custom is an old
one. But good customs are none the less
good because they are old.
If you have not yet sent out these
reminders g-t into the habit right sway.
-f-
Last month ! prit an ifj fn Biiiboard
asking for a letter from "every bill poster
in America/ 1 I have not yet beard from
all the bill posters, but I think I have
had letters from every one that has oppo-
sition. It is a singular thing that as long
as a man has no opposition he thinks that
it U unnecessary for him to make an
effort. " They've got to come lo me any-
how," he says, when the fact of the mat-
ter is lhat in many instances '■ they "
don't know be exists; as a result this
man's town is frequently overlooked. A
good circular letter would be servic=ab!e,
-I-
the legitimate bill poster. Some years
ago. Chicago was overrun wilh snipers ;
all tbe theatres had dozens of them, and
tbe bill posters had them, and some of the
barrels, telegraph poles, curb stones,
everything suffered ; a procession of snip-
ers started down State SL, and Wabash
Ave., every Sunday morning, covering
telegraph poles ; in an hour the fre>h
paper was an inch thick, and the bottom
sheet not yet dry. By night the wad
would be a foot thick, and the same thing
obtains now in New York. The bill post-
1 people against bill
posting, and the council was appealed to,
with the result that sniping there is a
thing of the nasL Bill posters there now
furnish the Chief of Police with a list of
every board, fence, wall or daub, on
which they have a right to post, and tbe
man caught posting on anything not so
listed, is arrested. The law furthermore
says that Ihe fact of a man's poster being
found on a prohibited spare, is prima-
facie evidence that he posted it there,
and no claim that " I didn t do it " goes.
In Xew York Hie oilier day the derno - -
ishers began tearing down tbe St. James
Hotel, on Broadway. Ass-on as the old
building was down one story, and before
the adjoining wall could be seen from the
street Ihe bill posters of the Empire
Theatre got into the old building and
pasted John Drew all over the wall of the
adjoining building. The owner of this
building called upon Mr. Frohman lo
have the posters removed, but, I under-
stand that Frohman claimed he didn't do
it, and consequently be shouldn't be asked
to remove them. In any casi he didn't
remove the posters, and the owners of tbe
building calltd upon me to do this for
them at an expense of several dollars,
which they threaten to collect from the
When you write to an advertiser soli cit-
ing business, don't enclose stamp. This
places the recipient under obligation to
reply. If he doesn't need your service he
is apt to feel provoked at the time lost in
answering; if he does need you lie will
gladly supply postage to reply to your
letter.
>ur town or vicinity.
When your customer, who is new to
posting, comes to you with a thousand
sheets of paper, and wants a display of a
month, the temptation to post the entire
lot and so charge for a thousand sheets, is
strong. But when a few days later a
October 1S96.
fitLtBOARb ADVERTISING.
5
A number of new alverlise-s not in-
cluded in previous list* have en'errd the
field recently. Some of lliein will i-se
only a few papers, anil others will eni|iluy
additional publicity as their business ex-
lends. The addresses of ibe entire group
referred to are given below:
Wilson-Raymond Manufacturing Com-
pany, 1 lit Court street, Brooklyn; Gen-
eral Manufacturing Company. 101 Fullon
street. New York : People's Puule Com-
pany. 95 Dearborn street, Chicago; Silver
Badge Company, jasper, Fla. ; A. C. Cat-
tell Company, Cincinnati ; Continental
Tea Company, Cincinnati ; Modern Nov-
elty Company, Chicago; S:ar* Jewelry
Company, Chicago; Whiteson Manufact-
f, Chicago; Peerless Hyjji-
st 45th street. Chi-
devised by parties who are
njss, Il is •'forlhi: good of (lie
for all distributors to us; caution- before
joining any.
One of the best exceptions to the above
is the International Association of Distril -
utors. By careful work, faithful officers,
etc. they have succeeded in putting the
Association on a solid bisis. guaranteeing
its service, protecting the advertisers.
They invite your investigation before
joining any other. Do so and it will be
to j our interests.
Reliable distributors need not 1
to apply for membership in the Inter-
national Association of Distributors. A
member is wanted in every county of the
United States. _
Battle & Co.. wholesale druggists oF
proprietary remedy for a relief of pain
and a substitute for opiates,
deal direct with distributors
A New Toilet F
The Low* Crram Company, 56 Fifth
Nichols liefl'ijsl Company, xjq
-ago. managed by Dr. D.
:ntly entered the adver-
rh Co., of Bo«ton, has
ey advertise. Their advertising
has been clever, hut. they ought to pat-
ronize distributors. It would help thctu
wonderfully in introducing their goods.
How Can They Afford It.
Rowell & Company, 372 North Hamlin
avenue, Chicago, is the name given by
advertisers who announce that they will
pay $7 per hundred for " your neighbors'
addresses." They do not have to offer
such high figures. Wonder what the
the good offices t. ™
ster their own circulations. Where would
the story paper be if it was not for the
samp'e copies containing initial chapters
PersonaJ Mention.
'. Vaniyckle. of Indiana paiui
■•l^mttK^ Hauler Artven\*.u K Co.. « I
Fl_ Wayne. I.id_ h». the -neither,- 0.0,1 Mo, „
desired, iqdum houor to I he a* ~ "
id. ba* joined the
Co, of Una. O.,
The Lincoln Tea Co , of FL Wayne,
have formally announced their in-
1 of placing all of their distributing
through the members of the Inter-
They
_ The wise advertiser seeks promptness
more than any other quality* People re-
spond quicker to the billboards than filly
other form of advertising. " " ■
Fuller Job Office, of Fuller, Miss., nan
bids from distributors in that state, a
they intend to cover the entire state.
A Big; Concern's New Base.
The Dillantine Remedy Company nov
has offices at 210 State street, Chicago
The concern does medical advertising.
Jatne* Bsach & S>o. |So<p») Dubuque,
la., are placing busioess direct. For the
present they will only cover adjoining
Company. Boston, is Ihc 1
cem that will endeavor to establish trade
throughout the country during Ibe fait
A New Peptonic Remedy.
The Thompson Medicine Compan;
MODERN TOWN CRIERS.
The Quebec & Lake St. Johns' RaiU
-■ — along tlie
setting, good paper, good illustrations, local agent who takes his stand on the
all requisite, if the advertiser is really
seeking the highest percentage of returns.
Yet while all of these qualities are
The cc
1 itself in a se
I in. He then reads the ai
This is getting back to the primeval ineth-
r proprietary medicine
tial, they are as nothing compared with ods of the day of the town crier. It is
the importance of cai^ful, thorough and
itious distributing Let this part
ark be well done above all else.
The only possible way to make distri.
butiug matter pay is to distribute it. and
the only
id quarter of the jear
payable October .»L Members of I he
I A of D. wJI please note and respond
ere is largely wasted.
The Postum Cereal Company, Battle
Creek. Mich . is placing new advertising
10 Western papers. The advertising done
by Ihe company last winter was attract-
ive and judicious. TheChar'e H. Fuller
Agency places a part of the o.ders, but
the present advertising is done direct.
Many men now out of work won!. I make
T. e Frost Homeopathic Remedy Co
Springfield. Mass , U now doing Ibe east.
■h,lribuiing booklet* Get in II
" .s too late.
everybody would if tfcey lust Knew bow.
rolling a
dcail
work 10 attend to it properly. There is detail to newspaper
advtriising also, but lliey get rid of it by placing their ap-
propriation whhsome one ofihe hundreds of newspaper
3 jvcrtiiinR agents.
There are as yet very lew poster advertising agents to
take care of this detail, and as a result hundrets of business
people lear to enter this field
1 help the adverti-er by taking care of this detail, and I
help the bill potter by securing for trm iiade that other-
wise would go to some oihjr medium.
If you are an advertiser 1 want 10 fee you and talk
over the question of po ; fing.
you to write to me and state how rniny boards you have,
107 W. 2SU1 SL, New Yort
6CT08EB, I896.
SlLLbOAfeD ADVSRtlSlMe.
/
Several small fairs were billed exclu-
sively with samples sent them. The
thrifty management simply having a few
strips printed containing name, place and
date of the meeting. This calls for some
action on the part of the printers. Sample
copies have come to be quite a burden and
ruse, and it is hoped that half-te
will bead
Claim your dates for '97.
The same meeting that settles up this
year's business should elect the officers
Tr.e season of
that lias been experienced
yet it is worthy of note that
have enjoyed prosperity. Of
ventures and medi
asanas
□.ally
which in many i
to disaster, but those socie is of establish-
ed reputation that have been managed
by men of experience, and conducted on
saund business lines have fared exceed-
ingly well.
Nearly all of them have held up to the
record of former years, and not !
■itor Id "ask lor descriptive pamphlets T la ode
the best waya to get the Tight people inter,
ed. but it ia found that out? a small portion of
: crowd wilt atop for such an errand,
rrobabtyoneof the beat devices is the small
ulethal iaof sufficient attractiveness Iocs™
; recipients to take it home. If it is too easy,
quires a man of ability, brains and experi-
ence to properly conduct its intricate
details. We hope that this fact will sodn
be generally admitted and recognized"
ritis.
basy Bight-seeing.
art" 1
can secure. By lar the best advertiserae
At an early hour o
September 16th, the g
working plant of the Winterburn Show
Printing Co., 158-160 Clark Street, Chi-
cago, was destroyed by fire,
Ftrtunitely the books of the concern
and the finished stock of printing on the
shelves, were saved intact. This fact
saved their theatrical patrons a world of
inconvenience, and insured their being
ntinoe on their tour without in-
terruption, which would have ensned if
had been unable to procure paper as
usual, with commendable promptness,
the Winterburn Co. notified their patrons
of the state of affairs, and by the evening
of the iGth, had an entire u<
for their plant ordered, a ne
lectcd, and were running as usual on
September ajth.
Poster printe
it his fair may be who will use
copies of posters sent him as samples is
deserving of the aeveres
downright disbonca y.
but one fair this year.
It is held at Vicksburg. and will be called
an exposition. The premium lists are
out and tbe buildings are rapidly ap-
proaching completion. The feature of
the open air attractions will be the Inter-
collegiate foot ball games.
Personal Mention.
-c. Most of the poster printer* reported
business ooor durine September.
im, of the B. G. Bun
Co., of New York, in a recent Msg
regarding tbe value of exhibits at
observed: "They are gocd In their
going to bring yon any returns."
The fair st New Lexington. O, was a
moat unqualified success. There ia little
doubt but that it was the best fair they
ever held. Unfortunately however, on
September 18th, the Sheriff swooped
down and attached gate receipts and
everything in sight on a c' '
1, Van I
Schaefer, Hood or Plato make a business
of this particular part of the work. They
not only possess wide and varied exper-
ience, but also know how to apportion
the quantities for each town to a nicety.
They can do the work economically, and
what is more lo the point, they can do it
right. Often times a new firm on the
tempt, solely on account of the difficulties
they experiemced in apportioning and dis-
Slveu to the people aa thej paaaed Ma plaster in
But there -ere In the paths of the e , c in „,
that their claims would be paid in full
and Ihey left fully satisfied that they
wonld recover in full In November. Tom
Grinley and Wm. J. Schram. the aeron-
tothemetal backing by a specially pre-
pared cement. The design is engraved on
tbe plaster by a tool having a steel point.
The plaster carrying the design is subse-
quently hardened by being treated with a
liquid solution, having a base of silicate
of potash, anil the block is then ready for
use. It is claimed for these plaster origi-
nals that they are much cheaper than
zincos. take ink well, and are easily
OCTOBER, 189*.
BILLBOARD ADVERTISING.
f e g^^l f RACES. 1
lion. July IMS. .897. W. J- AI-jreeM, irfj,
wS Sa^ InJ. A O. U. W. C
LICENSE. ssli'i;
st and most approved form of bill postinR
"i Jiiunce in upc. II is effective and protect-
ee. Address,
R. C. CARREL L,
DAYTON, KV.
SKY, OHIO, Svf"?
Owm an j 0I)n train all billboards ind dead
•J BifcMfc Nallo.ial0.m»erBi.llderVAi
cbuian. Oetober .85- » - — '-
MM HH. CMMH Kn
UWt^Mii! 1 ';!!) Annual Reunion. Main-
The HUSTLER ADVERTISING CO.
* CONTRACTORS OF
OUT DOOR ADVERTISING
Prompt Service by Reliable Men.
>8G9Taunton Bill Posting Co.»«
B. T. ROBINSON,
City Bill Poster,
CLIFTON FORGE, VA.
OUce. 45 Cohianctt St., 1
Sm»ll paper* oiailrd for ,oc per wo. SaUrfac
tian guarantied. Addreaa
J. T. LtTMPKIMS, NEVA,VA.
A. E. BENTLEY,
Only Licensed BILL POSTER In
GUTrlBIE, Capital of Oklahoma
any bill Territory. 10,000 feet of space, and
"~" satitfaction guaranteed. Eaten
made known on application.
A B. BenUey, OUTimiE, OKLA.
Ttia Advertising Novelti Go. ^
miromaii biui«*rdj and ana veHlaera. Including calendar* cards, noKRIea.
TJX;, ...... ... SEsMSS SSS^OSUS^ *"■
THEATRICAL
DESIGNERS, . *
S/ Poster
LITHOGRAPHERS
AND GENERAL
Work
Our
. Specialty
JOB PRINTERS. I *
Our Dai e Book for Season 1896, '97--9S now ready, .
and will ha sent postpaid on mceipt of £6 cents
HASTINGS. NEB.
Own and Control all Board* and Privileges.
30,Ooo Square Feet of Boards. POPULATION 15 000.
c'Iit American Engraving and Printing Co.
"■" -aV-fV -| That', -ha, make burioea. i ™™-tb. more V'
I pasb s-sf- — ~ — 1
/1\ 1 ' • PU5n (a ■ llllle Journal "pobltahed lor pro. Ojf
™ crewe people." It be I i* km™ loeo potb id jJT
BILLBOARD ADVERTISING.
6ctober, 1896.
The Best and Cheapest
DESK
On the Market.
T
'HIS Desk is 'solidly constructed of oak, has
double row of Drawers, Sliding Tablet, Com-
bination Lock, Finished and is a perfect
ship,
in its c
Special Price for Thirty Days, $17*50.
MURPHY DESK CO.,
No. 139 KENYON AVENUE,
CINCINNATI, OHIO.
No Offia Comphte Witkout It.
Business
T oy
best my of doing thin
It treats particularly
ACCOUNTING, OFFICE ROU-
TINE, BUSINESS MANAGE-
MENT and ADVERTISING,
s topics ; Office Record, con.
reviews of new books; Art uiD Pbac
TICS of A 1 1 v sktimis ; g , presenting stud
s in detail of tin
accounting practiced in leading estah
Monthly, 40 pages, illustrated, in-
eluding supplement, *2 a year. Sampli
copies ( mentioning this advertisement
KTITREDGE COMPANY, Publisher
'The BTTt poster*
Modern Sign Writer
and Orna mentor.
No. 3 E. 8th St., CI
N~
S=St3.-.V.-I.T
ARC
el CeiteriM am Sim
Palmers manual.
NIGHT H DAY.
That is just the way we I
PASSAIC ADVERTISING CO.
RIPAN-S
The modem stand-
ard Family Medi-
cine : Cures the
common e very-day
ills of humanity.
Philip B. Oliver.
Licensed City BILL POSTER.
■ ts'I'A K? .
"'CQIISPRING SHAFT SUPPORT-:
AMD ANTI-RATTLE,. ^
Salaried Positions
nj^otofao
4c 1^5 tamps for written "letter of
S M. BOWLES, Woodford City. Vermont
through my agency
Fairs and Rice Meetings. I prefer to book
011 lonj; time contracts, but during the winter
time, why do you not book wine of the most
pre-eminent and successful of the Six World's
Famous Binds, of which I have the agency,
and coin money in your city ! Let me hear
from persons of managerial skill, and book
them either on a rjercentaee or guarantee
basis getting any quantity of window hangers
and mnographie work you can use. Write
for terms, dates, circulars, and any infor-
mation desired. Address.
RHRNITT Designer of Deaoriptive,
OCTOBER [896.
9
B1IXBOARD ADVERTISING
!
&
i
mm?®
\1
WFIWTWF
(to (irn on emu can do
good printing cneaper
1 nan m can. Chat Is a
prcttv strong asKriion but
we art prepared to prow
It at anytime. « • • « •
« Yon alatt also tear in
mini that we engrave pine
Hocks witli areat skill
1 1 ■ I ■ I ■ 1 1 1 1 J 1 1 1 1 ■ 1 1 1 1
MM CO.
719721 Sycamore %,
CINCINNATI.
ORDERS FOR POLITICAL POSTERS WILL
8E SHIPPED !
^itfwiifflnifniiwnin
8^* Aatir Jutt .issued a
tp,ctoral m 3
osiers, 3
Billboard advertising.
October, 1896.
CHICAGO
Send your paper to the
Chicago Bill Posting Co.,
W No - 395 West Harrison Street, CHICAGO, ILLS
Printer's Ink
Helps ....
Advertisers!
10 Spruce Street* New York.
Am YovONtOr Tnin? HUMMM ggygr
And Her Suburbs, Embracing
STEIHBRENNER S
DISTRIBUTING
SERVICE,
There It Na Olh.r Way.
Andres,.
W.H, STEIHBRENNER,
No. 811 Vine Strut,
i,0.
the Publicity S>
Subscription Price, fi.no per year.
Send. ioc. for sample copy.
KATe E. ORISWOLO,
13 School Street, BOSTON MASS.
October, 1896.
BILLBOARD ADVERTISING.
LIST OF MEMBERS. CORRECTED MONTHLY.
International Bill Posting Association
Ol the United Slates sad Canada. Formerly the Interstate Bill Posters' Protective Association.
OFFICERS. BOARD OF DIRECTORS. ■"' . EXECUTJVE COMMITTEE.
CmMLt UAXWBL iHMWja Lincoln, ill. IIARKV STOOPS. Ch.lt.noot-a.Tenn. c B. W'Ot>DWORTIi. Fon Wayne. lad. - I. P. CARD. Itar-rd. III.
aWH'Ct li. Kf.MiV. Src.i-my. Wjulicun. 111. L- M. CRAWFORD. TopckiTKin. D. C BKNJAillN, Wioajer. Oit. ..... *. ™ . ^
BOARD OF PROMOTION. — To be appointed by the President, and composed of one member from each State, . ....
To„.
Ala
Jane* J. Baker. . „.
SSg-e^k-L. ....
MEMBERS.
POSTER PRINTERS.
tferchmta Ad-Sinn CO- ..
~f*mm. .
cietoyg^
Saginaw E.
odd PSffnri " r "'"
lllilliD « ItoLnd
m»
Temple Hill fulling Co
EK .fcfisSsr^-- ;
is
■is
1
Ill
•' bbS!. '"
§
n
Calvert Lithographing Co.- , Detroit.
He-megta ft. Or, Slto» printer*- .„^CtnetnnjitJ,
H. J. CooninK Si Co., Bulletin pa inter*. ... Chicago.
talpft "ill Polling CO »
PG iilonl 5i K n and Bill PoVgCO.
Fred w. Jcueti-IZZ.™™?^!^
gar SvE
•
SOLICITORS.
E. MO. Bin rostine at Di.-1'K Co..
ADVERTISING AGENTS.
oS^.rtr::::::
■ ■ ■
N.J.
Wto. K_ DeKwillcr ™
Capitol city Bill Posting Co......_..
Sim Fr t^°AbeV™bie"
SeTw ^e"*- ..I- ~
L &TfoUghl*..ng ■'.■■■.„..
NATIONAL INSPECTOR.
Welle m Hill POSling CO ..
!-.'■??=.-.--
KM -
SH?" :- — '—
ATTORNEYS. .. • jj
W. T. Kwgh
SCALE OF PRICES.
Cities ot " pbpuix jipirsbMt, Jodays..
taTiieilc, id week. 3 d week. ,th week. V
C^W^aaiJ <™«plKcwVort CJtyj peii
One sheet scaiieringfji:. per sheet, 15 days.
PRICES FOR CIRCUS TORE.
All stand work on protected board*, inc. per running
Itnenl foot, or 4c per f.heet per week <
Single ibecta, not lined. 3c per sheet, .
- CARD AND TIN TACKING.
: * "r« : 'J? ::
Tack, to be Cnralilied by the adierliaer.
blSTTUBUTTNG.
Diitributiug itm, aniclrs not om >oooce weight
■Ran V.llej Bill Porting Co -
lu.llnnapoHi
II
I t. Wayne Cily Bill I'osl. tin Co
Appletoo,.
MerSlT 1 "":"'
WeM|"P«tnt
T
t&gS!2SS===
jiHo
• ||
gmpireWii roiling Co
Shrlbyrille,,..
w. a. Rurriltt.
-pence! Bill PDHIng Co.
■■ wribJ? I r? d a^ri a °
UCriUt-S<hn;i.;t; Bill i'.^vjii C„
iSSonyKU Foaling Co .
•J-
Mi.ur
**"Er.
a B.wbicw*
tStSSESt luA'poStaff co-.„.™
qtaSSlFs-M >ltldn, nol o«r »nct weight;
• Ji, 73 per thousand.
Over iooo lota, ratei will be made otr applitalion.
Country- team route, double abort plica. . "i
' CLOTH BANNER SKiNS-
wlodn
llcoo
1416 to J 1118— JSS , ■ ■ St. "
October, 1896
Advertisers
Obtain all the advantages or a
guaranteed service by . recourse
the system of the INTER'
NATIONAL ASSOCIATION OF DISTRIBUTORS, OF THE UNITED STATES
AND CANADA. It is a genuine guarantee, one that really DOES GUARANTEE.
Any person who contemplates advertising by means of Booklets, Circulars,
Folders, Leaflets, Almanacs, Calendars, Blotters, Catalogues, or Samples, and
wishes to have (hem honestly, thoroughly and conscientiously distributed from
house to house, at less than one-fifth the cost of mailing, will do well to write
the Soliciting-Secretary, JAS. L. HILL, NASHVILLE, TENN.
The International
AsseeiATiQN
©f Distributors.
M Vice Prem'l, W. KRVDER. uemihc, Mich.
M Vic* Previ, W. H. eaSE, Ft. W-y.e, l.d.
Distributors
Who believe in associated effort
and recognize that the best way
1 of helping the individual is by
elevating the business at large, will do well to unite with this movement. The
Association, which now numbers over four hundred and fifty members, is grow-
ing rapidly and its franchises will soon be at a premium. At the present time
there is room lor more sober, reliable men, who make a business of distributing,
and W. H. STE1NBRENNER, 811 Vine Street, CINCINNATI, ©.. will be glad to
hear from them. Novices and minors need not apply.
October, 1896-
B1IXBOARD ADVERTISING.
Classified Advertisements.
BILL POSTERS' DIBECTORT.
Waukon, Iu w o . Wm.S. Hsrt ft CO.
fnp. WW). O.Dlml JM «M0-. Inclndln (
Anaconda, Hon. Fop. 12,000.
mtn empliir'd ml the ■mellcr. >at
Aithuvtllo, W. O. "Tar lain* of Iki M'
saa-Jfiss'.w en. i"
Bnti.h Col. Pop. 7,OCO.
iargttgag"""
Fort Wayno City I
.Toilet, HL, DoLong ft 1
DENVER, COLO.
ThaCorran Bill Mini ^f^JJ
UM, Ohio. Pop. 20.OO0,
ItMhMUr, H. B. FfMkM
Humphin, Tenn. ^
Newport. Ky. G. B. Ottiog ft Sod,
Palmyra, H. Y. Tred. P. Kelly,
V. H T mwiiridr*, BILL t^Mttr. FUnto
i. Vl ru ,rt. Hill IWI!u,l'o.o.ll.n mn-
1,111 :, p.1 1( . ....I
■. alnL.ll UK. .1 A.M.— KilKKIi I
Biaghamton. N. T. Pop. 40.000.
S«*"T , "&iT l Br™Ii ln, i n ' r 'iiIiIiihi"
mural*! )«4i|D|in.| dUtiibutlng
LmooalB.H.H. Pop. 18,000.
Classified Advertisements
BILL POSTEBS' D1BECT0BT.
ChUUCothe,IIL Pop. 3,500.
Win RFr. OdlM. lot rttro'nd »t. r ^:>'ILulal«■
e ne -1 1 n I ly Inr n 'itatd.
Pittsburg, Pa. Pop. 600,000.
r>t„blH.h«i I*-
Tb. T*,l 8 UT^" IJ,«
Merioian, Miss. Pop. 10,000.
La Verne, Minn. Pop. 3,000,
Mattapan, Moss. D. Ik Cashing,
Weaken, Iowa. Pop. 3,000.
Wm. H. Hart A Co. control all apsea. In-
Muudvillu, Pa. Pop. U.O0O
sajsasajsur— ° n "
rb.« M.-Jrolihat*... P
DISTBIBDTEBS" DIBECT08Y.
Wt am naratlrt t*al aincrtisrr, *iU rttmt
JttoknonviUo. Ill-, 807 8. Main Bt,
W m . Bu -if . mrra wr ol Mil nmmmndfd
bjlT r*. Ill.L Bd.ho.
Donnt J. LofebTM. ktancbertor,
N.H.wmv. Kell-biel "
Kloda olidiert .io, M.l
Cincinnati, O.
Dowagiac, Mich.
. J.Krrdar.FW
Barton, Md.
Tna Ads. Dlit. Bnraao, (Wi nod dlalrt-
Prodonia, N. Y.
Grand Rapids. Mien.
Newport. BY-
O. H.Ottln* * ha Bill Pi
lr1baion.eS Yurk iUhl
Peterson, N. J., Population 98,000.
Paducah. Kentucky.
H J.l-M'H HARTH.
Classified Advertisements
DISTBIBOroBS' DIBECT0BT.
Williamaport, Pa.
Kerrsville, Tex., Geo. A. Harrison,
Menomonie, Wis.
Flint ft Thompson,
lad" iuunvi
MiLford, Mass. Pop. B,
E.R.N'p.-.DIsrlbnl^r. 337 Mun r\
h» □ S' w iTtoI cSe a^profi nn" e sJ bole *
„ rti, krad ft jo fa ft
BOnd, of Boston, 16 Central Street.
Day. Chae. II., Whit neyvillu, Conn.
WooLfolk, Ches. A., lit
BtreetTLouumUe, Ky.
Una. CHu J., Fanniopon. He
440 W. Main
NOVELTY SIGNS.
SI6 NS. iSXftSSS!? ^.r" iS"J
STREET CAR ADVEBTISING.
r- tote Me ipj*. i
Broadway Adrrrllslng Co . Huh J. Giul, pro.
j6i Bmdnr. Nrw York CiSy.
Mark D. Batch elder Co- 38H Hi-
Send S4 eta. in stamps to Henne-
gan ft Co., 710-721 Sycamore "
iti,0..and
POSTER PRINTERS.
Adcttliitmt*n .mirr f*u ttad ttjB frr par, in
s. ■■ set aSnnSti
It Li l ho Co. Detroit. Mich
ion Snow Printing Co. jJAnn, Nt.Torl
al CitT Show rrtHng Co, JJickKn. Mich
>l Llltwand Ho, CO. 14 o6til««, Now York
il Show [-riming Co, MJ Monroo, Chicagn
....... I. ... ... , ; „,,„,.,. | .......
er-jonrnafjoli Poom». LotrisvilTe, Ky.
34 S. 3rd St.. Philadelphia, F
The Donaldmn Lliho. Co.. Cln'ti, O.
A Co. Baltimore
5bo-PrintinrCo..J>7SFIjTOOOlllPlMe.
Fre« Press Sh»w
Prini^ tS, '^i k fcl«''!'tl! St Lmii.
■ man 1-rtniltig Co.. Jndtanapolu, Ind
, C K. ft II . H.. Nuhrillt. fun
negan & Co., Cincinnati, Ohio.
jMkam, J H„«ncontio.no-Toifc
Jordan EW PrioIioK Co.. Pi.nkHn. Orinp,
S^iajasate* ■■«-».
■^MntMwiii ( || ,UR ' 5™ or!*
■ Litta Co 1VH.C. in wot 14tb it,
- ■ aSSir*
lldo'Jri'iali^ri 'til.' **« ^rS' M^uk^. wi.
] SUtn Frintinji Co., Cindnruti
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■rtmni Show PrinU i« Clark. Chicnp.
MURAL SIGNS AND PAINTED BULLETINS
tU^ujjiDQ. Mich —J. j Hon
N Tho'ct' i! Qndo Co. "t» w
C. S. HoorhtaLini.^No ^P"* PI
tarn W. Hoke. "i»V
_hniw>«iiw.awanbiTjri
BILLBOARD ADVERTISING.
October, 1896
PICTORIAL POSTERS FOR RETAILERS.
Applicable to all lines of trade— Hats, Shoes, Clothing, Millinery. Jewelry, Groceries, Baby Carnages, Harness, in fact, any and everything from a Coal Yard to
an Ice Dealer. They're good, too— the very best of their kind. Writ: for our Catalogue and Price List. Send for our Samples of Democratic and Kepullican
Rally and'Mass Meeting Fosters.
This cot represents oar new firteen sheet Poster for the CLOJIK and WRAP trade. It is brand new, and depicts the styles for the Fall »n(i Winter of 9 5 97.
We Will send anyone a sample copy for a dollar. We also haye a new itxtctn-ftttct, and five.new two-aWts for tbe Clothing Trade. Our Holiday Posters are
^ C , NC | NNA TI, OHIO.
BILL. POSTERS'
PASTE BRUSHES
This Brash is nunrofactn
pecially for us, and is folly wai
It U the cheapest GOOD fim
can find anywhere.
PRICES.
S Tn.li, . 02.28 Eu
"UNEXCELLED"
B Inoh, - 82.78 El
SEND YOUR ORDERS TO
The Donaiclson Lithp. Co, gineinnqti; O.
We'll Tell You How To
Use. .Posters to the best possible advantage.
We will tell you how many it takes to; cover
any City, County, State or Section of the
Country. We'll tell you the best sizes to
■utilize.- We'll give you many valuable hints
and suggestions that you can utilize profitably,, |
It's part of our business to know all these':
things, and our information is always at the
service of our patrons. We have a vast fund
_o£ new and original ideas for special posters./
If you are contemplating advertising with:
."posters, it will, pay you jto write .us. We will ■
furnish you with estiuiates, rough sketches,
etc., for asking. " . /
THE DONALDSON UTHO.CO.
CINCINNATI, OHIO.